Creating Watercolor for our Spring Catalog

Our Spring 2014 Soul Flower catalog is out and rockin’! Like previous catalogs, the creative team here at Soul Flower had a lot of fun putting this one together. Creating a catalog takes a lot of minds, bodies, and hands. Each Soul Flower bud has jobs to do: from curating the collection of products, creating outfits, organizing multiple photoshoots, taking photos, writing descriptions, editing to make sure there are no mistakes, graphic design, printing… All while keeping it funky and fun and totally Soul Flower. (more…)

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