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Our Values

Natural Fiber Clothing

Soul Flower is a natural clothing brand for kind souls and free spirits. Mindfully made with natural fibers and heartfelt art, we design our threads with kind vibes from start to finish. We seek inspiration in the simplicity of everyday life – in nature and in music, in free-spirited adventures and in like-minded souls. We create clothing in a way that supports our planet, spreads a positive message, and most importantly -- helps you express yourself. You can make a difference with what you wear, so share the vibe and let your Soul Flower in our natural fiber clothing!

Natural Fiber Clothing

we stick to our values
Whether it's organic cotton basics, recycled fibers, low-impact dyes, made in the USA or fair trade, our natural life store carries natural fiber clothing and products that are made in a positive way and that we can be proud of supporting.

we do it for you
We seriously pride ourselves in having the best customer service around! From silly notes on packing slips to email and phone messagtes, we buds always put our customers first - always.

we know online shopping
We strive to make your online shopping experience just as good (if not better!) than shopping in-store. That's why the Soul Flower family is always working towards improving upon and getting a little creative with the website.

Natural Life Store

we learn as we go
We don't know all the answers, and that's what makes it fun! We're constantly learning and growing and looking for ways to do things better, all while keeping our natural life shop options unique and affordable.

we go all in
Our employees boldly live the Soul Flower Organic lifestyle. We love good music, all things organic, living green lives, and keeping great company. This is one group who never turns down a happy hour with coworkers or tackling a last-minute "we-need-to-do-this" idea.

Read our Manifesto and Shop our Natural Fiber Clothing

we love our work culture
From green practices at the office (eco-friendly shipping materials, recycling everything we can, etc), to our loading dock BBQ's, the Soul Flower offices are always a fun place to be. We live a ntural life in our natural fiber clothing and hope you will too!


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