Soul Flower History - Our Story

Soul Flower was founded in 1999 by Mike and Peggy as a way to promote a peaceful, positive, and eco-friendly lifestyle through funky clothing. Since then, the shop has expanded from a small boutique to a full-fledged online store, offering our buds even more eco goodness and Minnesota-made clothing to choose from. We’ve come a long way since those beginning days, but our dedication to offering our customers thoughtful, sustainable clothing styles hasn't changed. Our company took root in a small hippie boutique and at festivals. We created a place where college students and locals could hang out and find unique bohemian and eco-friendly threads. We set up shop at local music festivals to help spread the vibe and share our cool threads with more kind heads.

In 2004, we closed our brick and mortar shop on Grand Ave in St. Paul and began exclusively selling Minnesota-made funky clothing and other products online. Not long after, we revealed our very own line of clothing using ethically made, environmentally friendly threads. Taking the company further into developing its own style, we started producing USA-made clothing in 2009 and established our unique print and design team in 2012 to create even more positive, funky styles.

Today, what began as a small hippie boutique has grown into a full eco brand. The buds here at Soul Flower work hard to create cool eco-friendly clothing and to make sure your online shopping experience is just as good (if not better!) than shopping in-store. We take pride in offering the best customer service around. From silly notes on packing slips to exchanging sizes for you, our buds always put you first!

In addition to making eco-friendly clothes, we've adopted many green practices into our office culture and our everyday lives. From using eco-friendly shipping materials to recycling everything we can to choosing greener printing techniques and supplies, our employees boldly live the Soul Flower lifestyle. We love good music, living green lives, and keeping great company. This is one group who never turns down a happy hour with coworkers or a group yoga sesh.

What started years ago as a little hippie boutique has grown into an eco brand filled with good vibes and eco-friendly threads. Read more about our philosophy. We hope you enjoy the Soul Flower vibe and our positive, Earth-loving clothing.