We’re kicking off Earth Month by adding a new icon to our Eco Guide – the handy section of our website where we tell you all about our mindfully-made products.
Not only does our Eco Guide help you make better-informed buying decisions, but it also holds us accountable for bringing you clothing and accessories that we’re proud of.
More than 60 MILLION plastic bottles end up in landfills every day, and only 1/3 of the bottles produced are recycled. A lot of this non-recycled plastic ends up in rivers and oceans, which is detrimental to the earth and the creatures who inhabit it. Once it’s made, plastic never goes away. Every smidgen of plastic ever manufactured still exists.
This is why we work with textile mills to transform post-consumer plastic – like soda bottles – into super soft, eco-friendly polyester.
A hybrid of recycled polyester and organic cotton, our eco-blend not only helps to keep plastic out of landfills and oceans, but also conserves our natural resources. It takes a lot of water and energy to produce virgin polyester. Recycled polyester? Not so much. It requires 90% less water and 70% less energy.
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By choosing to rock recycled plastic clothing instead of polyester, you can help keep our land and water clean. What we wear should never come at the cost of the planet.
Buy a Tee, Plant Trees!
To celebrate the release of our new eco icon, we’ll be donating 25% of the proceeds from one of our eco-blend tees, Into the Forest, to the Arbor Day Foundation throughout Earth Month.
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Stay kind, buds!