Behind-the-Scenes

Tarot Tanks: inspiration behind the designs

The tarot line. Blissful, Warrior, or Treehugger: which are you? Three tanks, each with a different vibe. They’re not traditional tarot symbols, but if the imagery speaks to you, let it offer inspiration and guidance!

Nearly a year in the making, the design elements in this mini collection of screenprinted tank tops go way back. Like early-2000s-way-back.

This is a story of inspiration…

(more…)

Behind the Design: Twisted Trunks

“You know how you scratch away at a lottery ticket to see if you’ve won? That’s what I’m doing when I begin a piece. I’m digging through everything to find something. […] Scratching can look like borrowing or appropriating, but it’s an essential part of creativity. It’s primal, and very private. It’s a way of saying to the gods, ‘Oh, don’t mind me, I’ll just wander around in these back hallways…’ and then grabbing that piece of fire and running like hell.”  -Twyla Tharp (more…)

Behind the Scenes: Siera + Sophia Photoshoot

There’s a common Shakespeare quote that goes, “A friend is one that knows you as you are, understands where you have been, accepts what you have become, and still, gently allows you to grow.” Best friends, Siera (Soul Flower owners Mike & Peggy’s daughter) and Sophia, who were recently in for a photoshoot, are truly the embodiment of that sentiment. Scroll through these photos to get a feel for their friendship and some sneak peeks at some not-yet-released threads! (more…)

Franconia Photoshoot

For our most recent photoshoot, we wanted something funky, eclectic, and a little bit weird. Franconia Sculpture Park in Schafer, MN totally fit the bill. Boasting over 100 unique sculptures on 43 acres of gorgeous prairie, the hardest part was narrowing down which sculptures to feature! Get a taste of the shoot by pressing “play” and scrolling on… (more…)

1 2 3 7