Of all the retailers scrambling for your attention this holiday shopping season, who do you feel good about buying from? What if this year, you aligned your gift-buying with your values– by supporting socially responsible and sustainable brands (like ethical clothing brands) that have a mission beyond profit. By purchasing ethically made clothing like Soul Flower you are showing you care about the planet by spending your money in a way that matters!

ethical holiday shopping - Ethical Holiday ShoppingBlog Image Sometimes we just need to be reminded that even our smallest actions can make a difference.

“In a gentle way, you can shake the world.” ―Mahatma Gandhi

Here are 4 reasons to shop at Soul Flower (and other ethically made products) this holiday season.

1. Tell a better story

The best gifts are ones that have a good backstory, right? That’s why heartfelt homemade gifts are always so appreciated! If you’re not making it yourself, the next best thing is to buy a gift that was mindfully made and has a cool story.

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What makes a good story?

  • Sustainable materials: organic cotton, recycled polyester made from plastic beverage bottles, eco-friendly hemp, upcycled materials
  • Fun details: unexpected pockets, thumbholes in the sleeves, meaningful jewelry, unique artwork
  • Ethically made clothing: USA made, Fair Trade, made by hand

Everything at Soul Flower has a story, whether it be eco-friendly features, hand drawn artwork, being handmade by indie artisans, or screenprinted in Minnesota.

2. Vote for a better world

The holidays are a time when we spend a lot of money… what if even a fraction of that was spent more mindfully at businesses trying to make a difference?

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It’s true: we vote with our wallets. When we support brands creating eco-friendly products, more eco-friendly products will be made in the future. When we as consumers start asking questions (where are your products made? what are your sustainability initiatives? why don’t you use organic cotton instead of conventional?), companies learn what we’re looking for and will (hopefully) strive to meet demands.

“Every time you spend money, you’re casting a vote for the kind of world you want.” ―Anna Lappé

Here at Soul Flower, we have an eco mission. We strive to make the world a better place by choosing toxin-free organic cotton and recycled polyester. We reuse packing materials, use recycled paper, and give back to our local communities. We encourage you to do what you can.

3. Give unique gifts

We know our customers are always on the lookout for something funky, unique, or just screams, “that’s totally ME!” We cater to boho souls and free spirits, as well as eco-minded fashionistas looking for something classy that’s also ethically made. If you’re looking for something you’ve never seen before, try Soul Flower!

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see our eco friendly gift wrap post


We’re still small, which means our Soul Flower brand goods can’t be found just anywhere. And our screenprinted art is completely unique, made by our in-house artists.

We also carry a carefully curated selection of gifts made by indie artists, Fair Trade brands, and other small businesses. Some goodies are only available in limited quantities, so if you love it– don’t hesitate!

4. Shop small

Small businesses (fewer than 500 employees) keep our communities interesting, diverse, and vibrant. They’re run by people you know and who know you. They provide jobs in your city and the money you spend there circulates locally.

“Small businesses provide the feeling that a real person is behind it all, someone who cares more about giving us a quality product or service, over just taking our hard earned dollars.”―Annie Bukhman (designer, founder – Gift Shop Brooklyn)

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Soul Flower is a small business with fewer than 20 employees. Our shop was started in 1999 by the young ma & pa team, Peggy and Mike. Since then we’ve expanded from a small hippie boutique to a full-fledged online store and organic brand. We’re located just outside Minneapolis in Golden Valley, Minnesota. We strive to stay true to our humble roots and keep customer service and our eco values at the heart of everything we do. You can know that by shopping Soul Flower, you’re supporting a small business run by like-minded buds!

We also encourage you to hit up your local shops and boutiques this holiday season. If they don’t already carry Soul Flower, give us a mention! And remember – your non-gift-shop local businesses too: local coffee shops, cafes, bars, salons, breweries, farmers markets, repair shops, pet groomers…

Do what you can

“It is not enough to be compassionate, we must act.”
―Dalai Lama XIV

Starting the day after Thanksgiving comes a whole slew of retail shopping days. You’ve heard of Black Friday and Cyber Monday. But what about Small Business Saturday, Shop for Good Sunday, and Fair Tuesday?

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You don’t need to shop on exactly those days to make a difference, but consider what the days are promoting: shopping locally, supporting businesses trying to make the world a better place, and buying ethically-made. All good things!

Your values are important to you – so consider where you buy your holiday gifts this season. If you’re shopping in-person, stop by your local small businesses and family-owned shops. If you’re shopping online, here are a few resources for finding ethical and eco shops:

  1. Brands doing good | Shop for Good Sunday
  2. 200 Ethical + Sustainable Companies: The Ultimate Shopping Guide | Stylewise
  3. Fair Trade shopping guides | Fair Trade Certified
  4. Responsible brands directory | My Green Closet

Shop Soul Flower:

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