Spring brings fresh, bright colors, clean cuts, and eye-catching prints. Get a sneak peek at our latest photoshoot and some new designs that will be released over the next six months… (more…)

Spring brings fresh, bright colors, clean cuts, and eye-catching prints. Get a sneak peek at our latest photoshoot and some new designs that will be released over the next six months… (more…)
Cozy blankets, steaming mugs of apple cider, and crisp fall weather made our most recent photoshoot the perfect transition into cooler temperatures and warmer threads. Get inspired with these behind-the-scenes peeks! (more…)
Get a behind-the-scenes peek at our latest photoshoot! Despite getting rained out midway through, we made the most of it and got some pretty stunning shots between rain showers. Keep an eye on the site…many of these threads will be arriving soon! (more…)
Are you looking for how to build an indoor fort? And even better, a hippie bohemian fort? With lots of boho hippie vibes like hippie wall hangings & cool tapestries, fairy lights, incense, patchouli and feathers? Well, we’ve all built a fort at some point in our lives (at least I hope so!) but sometimes it’s nice to think about the finer details that could make your bohemian fort even better. We recently built two indoor bohemian tents for our photoshoots and with a little planning time, ended up with some really unique fort spaces. Let us show you how to build an indoor fort, Soul Flower Hippie Boho Style!
I grew up antiquing with my parents, I really hated it as a teen, but now I am in LOVE, and many of the items on set came from my collection, things I’ve picked thrifting, garage sale-ing, and antiquing as an adult. Some of the things were just from around Soul Flower (we are lucky and have a pretty rad working environment). Just a few things from a craft store, I really had my heart set on those little pom-pom tassels for the kids fort and knew that I wanted to incorporate yarn for the romantic fort.
Here are a few components you will need to build your fort:
Our boho tent was a team effort really. When we were planning the theme for our catalog I instantly had visions popping in my brain and everyone had a shared vibe that we wanted to capture, so that certainly helped. So the vision, props, textures, all the little things were a cinch, actually making a sturdy fort frame had to be drawn out. We ended up using ropes and pvc pipe but another great idea was to use the frame of a tent or tent poles. Once the basic frames were set up, we assembled the fort! If you want to know how to build an indoor fort, the keay is really just about layering on the tapestries, fabrics, enough blankets, whatever you have to create the space! I really enjoyed getting my co-workers help and thoughts, but indeed adored staying late in the empty warehouse and nit-picking the set, with no phone calls, emails, etc. to disturb me!
Layers are very important in our fort to help get the gypsy vibes. So be sure to have lots of tapestries for the floors, walls and backdrop.
We wanted a very dreamy, soft, cloud 9 kind of feel. We pulled this off by using neutral colors, layers of tans, whites, golds and creams. Tulle fabric does the trick, especially layered with the bright funky tapestries! The lights, big nests of Christmas lights made the set enchanting, these are a must: candles, Christmas lights, lamps, or any intimate lighting you can find will set the mood for sure!
For our kids boho tent, the most important part was having interactive options, something to keep the kids occupied and entertained. In our boho tent we featured a chalk board, record player and unique kid friendly musical instruments. I would recommend having a theme, ours was clearly music, and this made it simple to gather items for the tots to explore.
Another fun thing we did was make a few small pillows using old Soul Flower T-Shirts. Our designs are perfect for kids, espeeically with messages about loving the earth and spreading a positive vibe!
We hope you enjoy seeing how to build an indoor fort, especially a one-of-a-kind boho hippie style fort. They were so fun and great to photograph in, we even kept them set up for a long time as a reading nook in our warehouse. Peace, Love and Forts Buds!
There’s a common Shakespeare quote that goes, “A friend is one that knows you as you are, understands where you have been, accepts what you have become, and still, gently allows you to grow.” Best friends, Siera (Soul Flower owners Mike & Peggy’s daughter) and Sophia, who were recently in for a photoshoot, are truly the embodiment of that sentiment. Scroll through these photos to get a feel for their friendship and some sneak peeks at some not-yet-released threads! (more…)
Get inspired by glimpses of our new Spring/Summer threads, our folksy Americana playlist, and behind-the-scenes takes from our recent photoshoot in Minneapolis. (more…)
This fall the Soul Flower crew traveled to Franconia Sculpture Park to photograph our new line. See what goes on behind the scenes in this video! (more…)
For our most recent photoshoot, we wanted something funky, eclectic, and a little bit weird. Franconia Sculpture Park in Schafer, MN totally fit the bill. Boasting over 100 unique sculptures on 43 acres of gorgeous prairie, the hardest part was narrowing down which sculptures to feature!
“Franconia has grown from its first year, in 1996, with a negative $15k budget and no payed staff (for 4 years) to 19 years later as a nationally recognized arts organization with a 550k budget…with a staff of six and serving more than 40 artists per year and with education programs that served over 13,000 people annually.”
– John Hock, Founding Member
“Franconia is unique in America in that it is the great combination of residency, work and exhibition all at one location.” -Hock
“The artists work hard and long every day they are in residence. Typically they work 12 hours a day on the sculpture that they are producing.” -Hock
“All of our events are exciting. Whether it be an iron pour, a Kids Make sculpture class, our rural arts program for under-served youth, or our music in the park concert series. Last year we did a Hey Shakespeare performance of the Tempest for three nights running. The performance used the entire park as the set in stage for the play. It was really exciting.” -Hock
To plan your own visit to Franconia Sculpture Park, check out their website.
For updates from afar, follow Franconia on Facebook, Instagram, and Twitter.
View the behind the scenes video here.
We may be a bit biased, but in our opinion one of the best things about getting new kids/baby threads is doing photos shoots with our adorable mini models! (more…)
Summer is here! That also means it’s time for music festivals, hooping with friends, and cool Summer threads. Get to know Courtney and Lindsey; two talented, free-spirited, music-loving models that we worked with for our Summer line (coming out soon!) and find out what they love about festival season.
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Between the air purifying plants, eclectic art, and loading dock “happy hours,” you could say this isn’t your typical office environment. (more…)
Meet Allison! She’d the founder of Shred Scarves! They’re a creative use for fabric that would have otherwise been thrown away! Learn more about the woman behind it all and how the shreds came to be in our interview!
In honor of Earth Day, we decided to take a little break and spend some time picking up trash near the Soul Flower office. It’s amazing how much garbage just a couple people can pick up in only an hour! (more…)
We love our furry friends here at Soul Flower! Read on to learn about the animals that bring out our inner “dorky pet voices.” (not ashamed) (more…)
Recently, all us buds here at Soul Flower got together, ate some insanely good pizza and talked about the things that make Soul Flower everything that it is to us. We did a bit of serious reflection, and also had quite a lot of laughs, and what came out of it was a list of almost 150 things that Soul Flower represents to us. Which is a lot! So we took that list and began to narrow it down to a few things that are truly at the heart of Soul Flower, and what came out of it was a poem we now embrace as our very own MANIFESTO! (more…)
This year for our spring/summer catalog we were lucky enough to spend our day shooting photos at the enthralling, easy to get “lost” in, Architectural Antiques in NE Minneapolis. Surrounded by streams of colorful light from the various stained glass windows, and an uncountable amount of antique lighting overhead, we wove our way through the aisles taking numerous photos of our upcoming spring line, which is just as enthralling as the antiques surrounding us! (more…)
For Soul Flower’s latest lookbook, Let Life Flow, we had the exciting opportunity to do our photo shoot at Hazel and Moss Yoga Studio and work with the owner, Chelsea, and her friend, Christine, from Meraki Holistic Living, as models. (more…)
Hey buds-
We’re moving!! After 8 years at this location it’s almost hard to believe. As we say farewell to our good ol’ warehouse in St. Paul, MN and make the move to Golden Valley, MN we’re excited to bring our good vibes with us and make some new memories!
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We will miss you St. Paul! |
This Wednesday-Friday (1/30-2/1) will be the major hustle & bustle days. Our site will still be up and running. Just know that an order placed on these days will not be processed and shipped out until Monday 2/4/13. Sorry for any inconvenience and thanks so much for your understanding
Peace,
Your buds at Soul Flower
This year we were lucky enough to do our photoshoot at the Minnetonka Orchards. And to top it all off, we had perfectly warm, sunny weather, great friends and wonderful models. That we have one hell of a photographer never hurts either. (We love ya, Jenn! 🙂
Here’s a few apple orchard outtakes; a perfect fall day full of deliciously crisp, sun-warmed apples (…gosh, I could go for one now!) and tons of fun in our favorite Soul Flower fashions!
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This beauty of an apple pic is thanks to Bri! |
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Beautiful Butterfly! |
Have you seen our latest catalog? Publishing these catalogs is so exciting for us here at Soul Flower! We only publish two per year, so tons of time, effort, and creativity goes into each and every page. And this one is awesome.
Now, I won’t go spoiling the fun by showing off every single page. I just want to talk about that cover!
The inspiration for our Fall/Winter 2012 catalog cover was simple: that photo.
Our photographer Jenn took this shot during a photoshoot in Minneapolis. Our bud Maddie is the model, and she’s making her way down a green-filled path on the way to the next location. It wasn’t planned: Jenn just happened to look up and capture Maddie at that perfect moment!
With luck on our side, the rest of the catalog came together smoothly. Having Maddie picked out for the cover –giving off good vibes!– really helped us put extra love into every page. It’s amazing when things just come together like that!
The photo is set, now what about a title? We needed something fun, funky, carefree, and totally Soul Flower. It might sound crazy, but the style of writing (or font) really affects the entire mood! (Check out this infographic for a taste of the science behind typefaces)
I took inspiration from the design I drew up awhile back when we printed some little Blog Image “let your soul flower” tattoos.
Brainstormed with a bunch of doodles…does it remind you of your old school notebook? Writing “I heart Bobby!!” and “Mrs. Brad Pitt” all over the pages? 🙂
And eventually landed on this:
Whew! I know, it seems like quite the process. The whole catalog is a labor of love for us, and we are giddy with excitement to know what you think! Drop us a line, a comment, a note– and let us know your thoughts.
So now, when you get your catalog and see the cover, you’ll know the story!
We hope it reminds you to keep your eyes open for those special moments. When you’re taking pictures of your kids or your loved ones, look up when they’re not expecting it and capture that instant of pure, honest real-ness. The best and most beautiful things are all around us, if we just look, listen, and recognize.
Remember to let your soul flower,
~Your buds
Hey Buds,
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Playing with hair and makeup |
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Snapping pics of them poses
We’ve been working hard and having fun – before you know it, October will be here and a new catalog will at your door!
So EXCITED! 🙂
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Eating a picnic lunch among Segway tours …yup, those exist 😉 |
Peace!
Your buds at Soul Flower