Behind-the-Scenes

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Shark Bite Tank Tops: Design Inspiration

The tarot line. Blissful, Warrior, or Treehugger: which are you? Three sharkbite tanks, each with a different vibe. They’re not traditional tarot symbols, but if the imagery speaks to you, let it offer inspiration and guidance!

Nearly a year in the making, the design elements in this mini collection of screenprinted shark bite tank tops go way back. Like early-2000s-way-back.

This is a story of inspiration…

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How to Build an Indoor Fort: Bohemian Style

Are you looking for how to build an indoor fort? And even better, a hippie bohemian fort? With lots of boho hippie vibes like hippie wall hangings & cool tapestries, fairy lights, incense, patchouli and feathers? Well, we’ve all built a fort at some point in our lives (at least I hope so!) but sometimes it’s nice to think about the finer details that could make your bohemian fort even better. We recently built two indoor bohemian tents for our photoshoots and with a little planning time, ended up with some really unique fort spaces. Let us show you how to build an indoor fort, Soul Flower Hippie Boho Style!

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How to Build an Indoor Fort: Prop List

I grew up antiquing with my parents, I really hated it as a teen, but now I am in LOVE, and many of the items on set came from my collection, things I’ve picked thrifting, garage sale-ing, and antiquing as an adult. Some of the things were just from around Soul Flower (we are lucky and have a pretty rad working environment). Just a few things from a craft store, I really had my heart set on those little pom-pom tassels for the kids fort and knew that I wanted to incorporate yarn for the romantic fort.

Here are a few components you will need to build your fort:

  1. A Frame – this can be large, like  the frame of a easy up tent or use tent poles. Or even a few chairs and a couch could be a frame if you plan to make your fort a little more temporary!
  2. Cool Tapestries for the walls
  3. Hippie Tapestries for the floors
  4. Pillows – we made our own out of old Soul Flower T-Shirt designs!
  5. Fairy Lights
  6. Clothespins
  7. Rope or Twine
  8. Fun Decor Extras (pom poms, yarn, tassels, feathers)
  9. More Hippy Tapestries (at Soul Flower, our tapestries give you an amazing way to brighten your space and how you use your tapestry is only as limited as your imagination!)

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How to Build an Indoor Fort: Assembly

Our boho tent was a team effort really. When we were planning the theme for our catalog I instantly had visions popping in my brain and everyone had a shared vibe that we wanted to capture, so that certainly helped.  So the vision, props, textures, all the little things were a cinch, actually making a sturdy fort frame had to be drawn out. We ended up using ropes and pvc pipe but another great idea was to use the frame of a tent or tent poles. Once the basic frames were set up, we assembled the fort! If you want to know how to build an indoor fort, the keay is really just about layering on the tapestries, fabrics, enough blankets, whatever you have to create the space! I really enjoyed getting my co-workers help and thoughts, but indeed adored staying late in the empty warehouse and nit-picking the set, with no phone calls, emails, etc. to disturb me!

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Layers are very important in our fort to help get the gypsy vibes. So be sure to have lots of tapestries for the floors, walls and backdrop.

How to Build an Indoor Fort: Dreamy Romantic Fort

We wanted a very dreamy, soft, cloud 9 kind of feel. We pulled this off by using neutral colors, layers of tans, whites, golds and creams. Tulle fabric does the trick, especially layered with the bright funky tapestries! The lights, big nests of Christmas lights made the set enchanting, these are a must: candles, Christmas lights, lamps, or any intimate lighting you can find will set the mood for sure!

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How to Build an Indoor Fort: Kids Boho Tent for Kids

For our kids boho tent, the most important part was having interactive options, something to keep the kids occupied and entertained. In our boho tent we featured a chalk board, record player and unique kid friendly musical instruments. I would recommend having a theme, ours was clearly music, and this made it simple to gather items for the tots to explore.

Another fun thing we did was make a few small pillows using old Soul Flower T-Shirts. Our designs are perfect for kids, espeeically with messages about loving the earth and spreading a positive vibe!

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We hope you enjoy seeing how to build an indoor fort, especially a one-of-a-kind boho hippie style fort. They were so fun and great to photograph in, we even kept them set up for a long time as a reading nook in our warehouse. Peace, Love and Forts Buds!

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IMG 4419 640x430 - Behind the Scenes: Siera + Sophia Photoshoot

Behind the Scenes: Siera + Sophia Photoshoot

There’s a common Shakespeare quote that goes, “A friend is one that knows you as you are, understands where you have been, accepts what you have become, and still, gently allows you to grow.” Best friends, Siera (Soul Flower owners Mike & Peggy’s daughter) and Sophia, who were recently in for a photoshoot, are truly the embodiment of that sentiment. Scroll through these photos to get a feel for their friendship and some sneak peeks at some not-yet-released threads! (more…)

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The Art of Detail: inspired by the outdoors

Two new designs for spring 2014 are the women’s recycled t-shirt, Roam, and the men’s organic pocket tee, Paddle On. They were designed together, so they coordinate beautifully with their outdoors-inspired, detail-filled, earth-toned goodness. If you’re antsy to get away on your next camping trip, mountain hike, or Saturday afternoon at the lake, these tees are for you! (more…)

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Soul Flower’s Manifesto

Recently, all us buds here at Soul Flower got together, ate some insanely good pizza and talked about the things that make Soul Flower everything that it is to us. We did a bit of serious reflection, and also had quite a lot of laughs, and what came out of it was a list of almost 150 things that Soul Flower represents to us. Which is a lot! So we took that list and began to narrow it down to a few things that are truly at the heart of Soul Flower, and what came out of it was a poem we now embrace as our very own MANIFESTO! (more…)

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Mods 640x430 - Photo Shoot at Architectural Antiques

Photo Shoot at Architectural Antiques

This year for our spring/summer catalog we were lucky enough to spend our day shooting photos at the enthralling, easy to get “lost” in, Architectural Antiques in NE Minneapolis. Surrounded by streams of colorful light from the various stained glass windows, and an uncountable amount of antique lighting overhead, we wove our way through the aisles taking numerous photos of our upcoming spring line, which is just as enthralling as the antiques surrounding us! (more…)

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h4h - Volunteer Day: Habitat For Humanity

Volunteer Day: Habitat For Humanity

Since you all have been sharing your wonderful volunteer stories with us for the Kindness Matters Giveaway, we would like to share our latest volunteer experience with you, too. For our volunteer adventure, we decided to help out with a Habitat for Humanity house here in Minneapolis. It was a wonderful chance for us all to get together, learn something new, and get our hands a little dirty for a great cause.

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How to Use Soul Flower’s New Eco Icons

Hey hey buds,

Recently we created a set of eco icons to help define the products on our site. The fun thing about eco icons is that they are pretty cute. But the beneficial side of eco icons is that they can help you find out about a product nice and quick. 

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Here are the eco icons you will find throughout our site
Product questions such as: Is this item organic? Was it made in the USA? What is hemp, and how is it eco-friendly?…All such questions can be answered by a products particular set of eco icons.
Soul Flower’s new eco icons can be found within the product description right below the price. Some products might have only 2 icons, others may have 5 – it all just depends on the product.

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For instance, the Celestial Skater Dress has the eco icons of: organic cotton, made in the USA, low-impact dyes and Soul Flower Original. 

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Here is a zoom in of those particular icons.

When you wand over an eco icon, the title of that icon will appear. Here we rolled over the star icon, and the title ‘Soul Flower Original’ popped up.

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What’s a Soul Flower Original? Well, we’re so glad you asked! 🙂

SFO Eco Icon

To find out what any product’s eco icon means, simply click the icon and a fuller description will appear in a pop-up box. Poof!



Also, if you would prefer a short, one sentence summary of all our eco icons, simply click on “view our eco guide,” (located at the end of any eco icon description, or at the bottom of our web page).

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So that’s that. 🙂 We hope our new eco icons make your shopping experience better, and make it easier to select products that match your lifestyle. 


If you have any questions, or need further help navigating our website, please don’t hesitate to ask! 
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HIGH-FIVE!
 aka ‘handmade eco icon’ 😉


Peace,
Your buds at Soul Flower

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