Behind-the-Scenes

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How to Build an Indoor Fort: Bohemian Style

Are you looking for how to build an indoor fort? And even better, a hippie bohemian fort? With lots of boho hippie vibes like hippie wall hangings & cool tapestries, fairy lights, incense, patchouli and feathers? Well, we’ve all built a fort at some point in our lives (at least I hope so!) but sometimes it’s nice to think about the finer details that could make your bohemian fort even better. We recently built two indoor bohemian tents for our photoshoots and with a little planning time, ended up with some really unique fort spaces. Let us show you how to build an indoor fort, Soul Flower Hippie Boho Style!

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Behind the Scenes: Siera + Sophia Photoshoot

There’s a common Shakespeare quote that goes, “A friend is one that knows you as you are, understands where you have been, accepts what you have become, and still, gently allows you to grow.” Best friends, Siera (Soul Flower owners Mike & Peggy’s daughter) and Sophia, who were recently in for a photoshoot, are truly the embodiment of that sentiment. Scroll through these photos to get a feel for their friendship and some sneak peeks at some not-yet-released threads! (more…)

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Franconia Photoshoot

For our most recent photoshoot, we wanted something funky, eclectic, and a little bit weird. Franconia Sculpture Park in Schafer, MN totally fit the bill. Boasting over 100 unique sculptures on 43 acres of gorgeous prairie, the hardest part was narrowing down which sculptures to feature! Get a taste of the shoot by pressing “play” and scrolling on… (more…)

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Meet the Models: Courtney & Lindsey

Summer is here! That also means it’s time for music festivals, hooping with friends, and cool Summer threads. Get to know Courtney and Lindsey; two talented, free-spirited, music-loving models that we worked with for our Summer line (coming out soon!) and find out what they love about festival season.
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Soul Flower Hittin’ the Road

Whew! Tradeshow season is officially over and we can say with complete certainty, that it was quite the success! From familiar St. Paul, to snowy Chicago, to sunny Vegas, to stunning Denver, we had tons of fun meeting our buds across the U.S. and showing off our new Spring/Summer Collection! Get the scoop on our travels here.

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Soul Flower’s Manifesto

Recently, all us buds here at Soul Flower got together, ate some insanely good pizza and talked about the things that make Soul Flower everything that it is to us. We did a bit of serious reflection, and also had quite a lot of laughs, and what came out of it was a list of almost 150 things that Soul Flower represents to us. Which is a lot! So we took that list and began to narrow it down to a few things that are truly at the heart of Soul Flower, and what came out of it was a poem we now embrace as our very own MANIFESTO! (more…)

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Soul Flower Photo Shoot at Architectural Antiques

This year for our spring/summer catalog we were lucky enough to spend our day shooting photos at the enthralling, easy to get “lost” in, Architectural Antiques in NE Minneapolis. Surrounded by streams of colorful light from the various stained glass windows, and an uncountable amount of antique lighting overhead, we wove our way through the aisles taking numerous photos of our upcoming spring line, which is just as enthralling as the antiques surrounding us! (more…)

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Soul Flower: Work or Play?

The other day, Soul Flower had a little get-together involving good food and fun conversation, where we also had the opportunity to check out the upcoming designs for spring,(SUPER exciting stuff, my friends! With lots to look forward to!).

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h4h - Volunteer Day: Habitat For Humanity

Volunteer Day: Habitat For Humanity

Since you all have been sharing your wonderful volunteer stories with us for the Kindness Matters Giveaway, we would like to share our latest volunteer experience with you, too. For our volunteer adventure, we decided to help out with a Habitat for Humanity house here in Minneapolis. It was a wonderful chance for us all to get together, learn something new, and get our hands a little dirty for a great cause.

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How to Use Soul Flower’s New Eco Icons

Hey hey buds,

Recently we created a set of eco icons to help define the products on our site. The fun thing about eco icons is that they are pretty cute. But the beneficial side of eco icons is that they can help you find out about a product nice and quick. 

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Here are the eco icons you will find throughout our site
Product questions such as: Is this item organic? Was it made in the USA? What is hemp, and how is it eco-friendly?…All such questions can be answered by a products particular set of eco icons.
Soul Flower’s new eco icons can be found within the product description right below the price. Some products might have only 2 icons, others may have 5 – it all just depends on the product.

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For instance, the Celestial Skater Dress has the eco icons of: organic cotton, made in the USA, low-impact dyes and Soul Flower Original. 

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Here is a zoom in of those particular icons.

When you wand over an eco icon, the title of that icon will appear. Here we rolled over the star icon, and the title ‘Soul Flower Original’ popped up.

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What’s a Soul Flower Original? Well, we’re so glad you asked! 🙂

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SFO Eco Icon

To find out what any product’s eco icon means, simply click the icon and a fuller description will appear in a pop-up box. Poof!


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Also, if you would prefer a short, one sentence summary of all our eco icons, simply click on “view our eco guide,” (located at the end of any eco icon description, or at the bottom of our web page).

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So that’s that. 🙂 We hope our new eco icons make your shopping experience better, and make it easier to select products that match your lifestyle. 


If you have any questions, or need further help navigating our website, please don’t hesitate to ask! 
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HIGH-FIVE!
 aka ‘handmade eco icon’ 😉


Peace,
Your buds at Soul Flower

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We’re Moving!

Hey buds-

We’re moving!!  After 8 years at this location it’s almost hard to believe. As we say farewell to our good ol’ warehouse in St. Paul, MN and make the move to Golden Valley, MN we’re excited to bring our good vibes with us and make some new memories!

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We will miss you St. Paul!

This Wednesday-Friday (1/30-2/1) will be the major hustle & bustle days. Our site will still be up and running. Just know that an order placed on these days will not be processed and shipped out until Monday 2/4/13. Sorry for any inconvenience and thanks so much for your understanding.

 

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Movin’ right along!

Peace,
your buds at Soul Flower

 

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Apple Orchard Photoshoot

This year we were lucky enough to do our photoshoot at the Minnetonka Orchards. And to top it all off, we had perfectly warm, sunny weather, great friends and wonderful models. That we have one hell of a photographer never hurts either. (We love ya, Jenn! 🙂

Here’s a few apple orchard outtakes; a perfect fall day full of deliciously crisp, sun-warmed apples (…gosh, I could go for one now!) and tons of fun in our favorite Soul Flower fashions!

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This beauty of an apple pic is thanks to Bri!
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Beautiful Butterfly!
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And two of our models are an engaged couple! How cute is that!? 🙂

To follow more of our behind the scene photos check us out on Tumblr
Peace, Love and Apples!
JacQ and your buds at Soul Flower

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Unexpected Awesomeness: Our Catalog Cover

Have you seen our latest catalog? Publishing these catalogs is so exciting for us here at Soul Flower! We only publish two per year, so tons of time, effort, and creativity goes into each and every page. And this one is awesome.

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Now, I won’t go spoiling the fun by showing off every single page. I just want to talk about that cover!

The inspiration for our Fall/Winter 2012 catalog cover was simple: that photo.

Our photographer Jenn took this shot during a photoshoot in Minneapolis. Our bud Maddie is the model, and she’s making her way down a green-filled path on the way to the next location. It wasn’t planned: Jenn just happened to look up and capture Maddie at that perfect moment!

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With luck on our side, the rest of the catalog came together smoothly. Having Maddie picked out for the cover –giving off good vibes!– really helped us put extra love into every page. It’s amazing when things just come together like that!

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The photo is set, now what about a title? We needed something fun, funky, carefree, and totally Soul Flower. It might sound crazy, but the style of writing (or font) really affects the entire mood! (Check out this infographic for a taste of the science behind typefaces)

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I took inspiration from the design I drew up awhile back when we printed some little “let your soul flower” tattoos.

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Brainstormed with a bunch of doodles…does it remind you of your old school notebook? Writing “I heart Bobby!!” and “Mrs. Brad Pitt” all over the pages? 🙂

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And eventually landed on this:

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Whew! I know, it seems like quite the process. The whole catalog is a labor of love for us, and we are giddy with excitement to know what you think! Drop us a line, a comment, a note– and let us know your thoughts.

So now, when you get your catalog and see the cover, you’ll know the story!

We hope it reminds you to keep your eyes open for those special moments. When you’re taking pictures of your kids or your loved ones, look up when they’re not expecting it and capture that instant of pure, honest real-ness. The best and most beautiful things are all around us, if we just look, listen, and recognize.

Remember to let your soul flower,
~Your buds

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